Bruce is an industry leader in the application of lean principles to demand generation. His unique approach allows the power of a lean enterprise transformation to impact the heart of a company’s demand generation workforce. He has over 25 years of diverse experience in manufacturing, service and product development, process analysis, quality, and operations.
Bruce specializes in using systems and principles to achieve effective, lean work processes from design, analysis, message creation and delivery, through product service and finance. These techniques have proven immensely successful in finding new levers of improvement in a variety of areas, including finance, sales, marketing, customer service, order entry, engineering, and supply chain.